Jeetly  - Finalists of Etail Awards 2014
Jeetly - Finalists of Etail Awards 2014

Jeetly has been shortlisted for an award to be presented by Drapers & Retail Week at this year’s PayPal Etail Awards. Jeetly's 'In-or-Out' feature which pioneers an innovative business model in fashion that is recognised to be sustainable for the benefit of the consumer, the retailer and the environment, has been applauded and therefore listed Jeetly in the finals of 'Best Use of Innovation in Retail'. 

Jeetly's innovative model turns the traditional retail model on its head by introducing collaborative design with consumers instead of the top down selling from retail buyer to consumer. Founder Jess Jeetly introduced the social 'In-or-out' concept  as she felt it was necessary to ask 'real' women what they wanted to wear, rather than tell them what to wear. In this way Jeetly eliminates the issue of dead stock because they only produce clothes that will sell based on consumer interest; and customers will finally have a say in what petite womenswear should look like and can buy what they have always hoped for. A win-win for both etailer and consumer.

Since the launch in January 2013, Jeetly has seen 20% MOM increase in revenues and more customer interaction from all corners of the world. Petite women from the UK, Australia, Europe, India, Singapore and the US have so far commented on the design samples and voted for designs to be put into production or discarded.

Jess Jeetly, CEO at Jeetly commented “We are extremely honoured and delighted to be finalists in this prestigious category alongside big retailer Topshop, only a year after we started the business. We see great things ahead in our efforts to democratise the fashion industry and put petite clothing into the spotlight. We are working hard to increase our offering to petite women.”

The winner will be announced at the award ceremony on 2 July 2014 in Grange St Paul's Hotel London.

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