Here's to 2014
Here's to 2014!
We look forward to bringing you an exciting new collection of workwear and sharing new collaborations.
We would like to thank each and every one of you for supporting Jeetly in our mission to democratise petite clothing for the aspirational woman in work or business, who has been under-served by the fashion industry for decades because she is shorter than 5'3. We have made great strides in paving the way forward for petite fashion on a global scale in our first year in business. Our customer base has grown from the UK to loyal customers in 16 countries worldwide, our clothes have been worn by TV personalities from the US, UK and India; we have grown our community of petite bloggers to help launch the first ever Petite Fashion Week and above all have given petite women a voice in the clothing industry with our pioneering IN-or-OUT platform. Our Cara dress received 483 votes from petite women to go into production, a great result of you engaging with us to tell us what you want to wear. We truly appreciate your engagement because that is what makes us different, we are a consumer driven brand, it is you that will shape our future collections. We are proud that every Jeetly style to date has been named after our customers with the best design suggestions.
Throughout 2013, we have received numerous emails from you with expressions of thanks for filling the gap in the fashion industry that has existed for decades. It is humbling to know that Jeetly has empowered so many petite women to feel confident at work in our dresses, from getting the promotion to the excitement of workwear not requiring alterations. It's great to hear you say our clothing speaks of motivation and success, inspiring you to be the best you can be. We never expected our motivational video to receive 45 000 hits on YouTube in just 3 days!
Thank you for sharing our values to bring a positive global change in the fashion industry, proving that petite women are not a minority and there is a need for the industry to offer petite sizing. Jeetly is glad to be the first to publish statistics of petite women heights worldwide, identifying more than 60 countries where the average female height is shorter than 5'3. We still have a long way to go before shorter women are represented fairly in fashion, both in terms of modelling and choice of petite-sized clothing; it is only possible with your support that we can make that change to your lives and the lives of other petite women. Follow us, share and engage on In-or-Out via our website and together we will grow the first petite clothing brand designed by petites for petites.
Wishing you all a very happy and prosperous New Year!