For Jeetly's third collection we chose a quintessential British location inspired by the request of our customers in China who wanted the look of Harry Potter. This was a little out of the norm as we usually shoot in corporate locations but we were open to ideas that suit our retail partners in China. British heritage is very important to Chinese shoppers which is why we set out to seek a Hogwarts-inspired location and we had just 4 days to find one!
On the second day of our search for a shoot location we found the perfect place! Situated in Birmingham and local to our fulfilment office, The Abbey Highclare independent school was a brilliant location to suit our needs.
The stain glassed windows mimicked those found in Harry Potter.
The old architecture with strong pillars and arches built in the 19th Century formed a perfect backdrop for our images.
A monastery to Benedectine monks from Germany in 1876, the grade II listed building was used as an educational establishment for nuns before being sold to Highclare school in 1994.
Jeetly's new collection comprises of petite dresses, suits, trousers and petite coats and jackets worn by 5'1 petite model Tamrin McGowan. Photography by Paul Ward , an accomplished photographer in Birmingham.